Strategic Link Building for Software Website

Project overview

In July, a client approached us with a request for link-building services for their password management software website. At the time of the request, the site already had a basic link profile, and its pages were indexed in search engine results. However, the client wanted to boost the site’s visibility in organic search, strengthen its rankings for competitive keywords, and increase traffic.

Target Locations

The primary target regions for the project were English-speaking countries: the United States, the United Kingdom, Canada, and English-speaking areas in Europe. This focus was chosen due to the high value of traffic from these regions, where the demand for password management software is significant. By concentrating on these markets, we aimed to attract a financially capable audience and drive higher conversions, given the strong user interest in such products.

Link-Building Goals

Our objectives included enhancing keyword visibility, increasing the number of referring domains, and ensuring steady, organic growth in backlinks. Achieving these goals would not only improve the site’s search engine rankings but also strengthen the brand's presence and recognition in the market.

Current Status Analysis

Before initiating our efforts, the site had 804 referring domains, with a history of gradual growth, indicating a successful strategy of consistent link building. This gradual increase in backlinks contributed to a natural link profile, enhancing trust from search engines. We decided to continue this “drip strategy” of link placement to sustain organic growth and further establish the site’s authority.

 

Competitor Analysis in the Niche

Before starting work on any project, we conduct a mini-audit and organize a team-building session where our team carefully analyzes competitors within the niche. Our main focus is on the types of backlinks they use, their quality, and the sources from which they originate. This analysis helps us craft an optimal backlink strategy that reflects current industry trends and effective practices. By doing so, we can precisely tailor our approach to the specific needs of each project.

Link-Building Strategy

We worked with a budget of $500 per month dedicated to link building. We implemented a comprehensive strategy designed to grow the site's backlink profile by 10-15% monthly, with evenly distributed efforts across various types of links. The strategy included:

• 30 Forum Links
• 5 Niche Edits/Outreach Links
• 10 Q&A Posts
• 10 Submissions (Tier-2 Links)

Example of Publications

Forum backlinks

 

Niche edits/outreach

 

Q&A posts

  

Execution Process

We didn't focus solely on metrics from one tool, such as Domain Rating (DR) or Authority Score (AS). Instead, we evaluated forums and websites based on traffic presence (using data from Ahrefs, Semrush, and SimilarWeb), the number of keywords they ranked for, referring domains, and the traffic origin, prioritizing platforms with U.S. traffic.
The timeline for each project was set at 25 days. During this period, we prepared websites for placements and distributed messages in a balanced way to promote organic growth.

Results After 6 Months

   

✅ Keyword Growth: We saw a 25% increase in the number of keywords, with many climbing into the top positions.

✅ Expanded Backlink Profile: Over 400 backlinks were posted across various platforms, significantly enhancing the backlinks profile.

✅ Traffic and Referral Domain Increase: There was a notable rise in both organic traffic and the number of referring domains.

Our approach is comprehensive, combining strategic link-building efforts with ongoing analysis to drive results. While our methods aren't a magical solution, the overall strategy contributed to significant site progress in search engine rankings.