iGaming Website — +20K Traffic in 2 Years

Background

Our client launched a new iGaming project targeting the UK market — one of the most competitive spaces online. From the start, they needed a sustainable link-building strategy that would help them gain visibility, build authority, and generate consistent organic growth.

The Challenge

Before working with us, the website faced:

⚠️ Extremely competitive UK iGaming market

⚠️ Brand-new domain compared to established competitors

⚠️ Low authority profile, limiting rankings for commercial keywords

Link-Building Strategy

Since the client had an in-house SEO specialist, we worked closely with their team — aligning strategy, sharing insights, and providing ongoing consultation. Together, we built a link-building strategy that was designed to scale naturally and safely over time:

Backlink mix: Delivered 2,000+ high-quality links over 2 years, including:

• Guest posts & links insertions
• HARO links
• Forum & crowd backlinks
• Submissions and profile links
• Niche directories
• Q&A marketing

Gradual scaling: Started small and increased volume by ~15% each month to ensure natural growth for a new domain.

100% manual placements: No automation, guaranteeing quality and long-term safety.

→Explore similar strategies on our pricing page and see what clients say in our reviews page.

Results

Traffic

From just 100 monthly visitors → 20,000+ organic visitors in under 2 years.

Keyword rankings

Over 500+ keywords in Google’s Top 3 positions.

Referring domain increasing

Authority strengthened steadily with consistent month-over-month growth in referring domains.

Why This Matters

This case shows that even in one of the toughest niches like iGaming, a well-structured and scalable link-building strategy delivers measurable, lasting results. By combining diverse backlinks with careful execution, we helped the client build authority, gain visibility, and establish long-term growth in a highly saturated market.