Search engine optimization (SEO) — is the process of improving and adapting a website for display in search engines such as Google, Bing, or Yahoo. This process is long and tends to change constantly due to search engine updates.
Search engine optimization includes:
– Content optimization
– On-page optimization – technical changes and page optimization.
– Off-page optimization – includes link building and PR campaigns.
The results of SEO promotion do not appear quickly at one time, it is a large set of measures to achieve a gradual result.